City Pace (Pvt.). Ltd kicks off as a unique start-up of Bangladesh that simultaneously caters the needs of growing number of tenants who are looking for desirable homes and and property owners who are facing problems of finding appropriate tenants. The company is a property management company sporting new look that aims to take out the hassle of tenancy from people's busy lifestyle. It entails a letting team of experienced personnel who have prior experience related to property management and have worked before in the international property market. The letting service is the core offering of the company and a lot of new services are soon going to be on board.
Team 'City Pace' started its journey on May, 2014 and reached out to the people of some specific areas using 'Direct Marketing Strategy'. The areas included Bashundhara R/A, Gulshan and Banani where an extensive survey was conducted among people to get a better idea of the companies target market. City Pace Bd offers an integrated promotional advertisements of their offerings at their official website and social media sites- Face book, Twitter and Linked In. Being a service based company, City Pace Bd highly exercise interactive marketing using a website rich media, push e-mails and Search Engine Optimization (S.E.O).
The brand incorporates a vibrant 'red color' in its logo for a better association with its target group as well as for standing out from the crowd. It also uses a very direct tagline- "Your property manager" that explains what the brand is all about. One of the branding strategies of City Pace Bd includes posting a very attractive banner in front of the buildings it works with. Apart from the service, the work culture of City Pace is very friendly and target based. Employees at City Pace are always seen to have been engaged at challenges they require to accomplish.
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